A few things stood out to me from studying this week. Essential 2017 Web Design Trends jumps right in with a statement that web design is not art. I've always lumped it in with art but this article make the case that it's more about function is just as important as looking good. I don't think I would have come up with that on my own but it resonates in what I know of web page testing. I've been a member of UserCrowd for several years now and it is really interesting to see the tests that come through. Many developers are trying to figure out where people would look or click to perform the action they want. It's a fascinating science trying to put buttons where visitors will look for them. It's like fishing. You have to know where the fish will be and put your hook there.
Aside from putting buttons and menus in the right places, make the information clear, use real numbers and be genuine. People want to see the real product and real examples of them being used. Remember that you can't be successful being all things to all people. Find a niche, prove it, then be faithful to it. If you have a successful blog for hearing aids, you probably shouldn't be advertising the newest iPhone or tech gadgets.
Aside from putting buttons and menus in the right places, make the information clear, use real numbers and be genuine. People want to see the real product and real examples of them being used. Remember that you can't be successful being all things to all people. Find a niche, prove it, then be faithful to it. If you have a successful blog for hearing aids, you probably shouldn't be advertising the newest iPhone or tech gadgets.
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