Master Google Before It Masters You

I feel like Google Ads is a great way for someone who doesn't know what they are doing to lose a ton of money.
There are a ton of little details and decisions that you have to make before you can even run an ad and some of them are hard to find again once you leave that page.
All in all I am glad to be learning these skills and in my case better late than never. I spent quite a bit on Google Ads for a previous company and it really didn't go anywhere. In my defense it was an odd product without much demand. I found ways to sell a of product elsewhere but it had a high return rate because the product itself did not meet consumer expectations.
I feel like this process of learning Google Ads is part technical and the other part learning to find out what people really want. Then to put products and services where they are looking for them. If you really know your customer you know what they need and how to get it to them. I thought it was funny that this class was a marketing class instead of business but now I realize that online business requires marketing. There is no getting around it. You can't even get off the ground without knowing something about your customer.