I feel like things are looking up this week. Could just be that I haven't looked at my conversion rate in a couple of days. I didn't realize that there were so many things that I could do to improve my site. I also learned that I need to be intentional about changes that I make. Around the end of last week I made altered my landing page to rank higher for a keyword that I wasn't doing well on. It seemed like it would match my target customer base. I really tanked my click through rate. Around the same time changed the presentation of my affiliate links to increase my speed. Both of these changes really hurt my performance. I feel like this week I learned that I need to do things carefully and only make little changes one at a time so I can see the overall effect. If I get too caught up on something like page speed I can jeopardize progress in other areas.
There are a lot of website hosting options out there, so how do you choose? Here are a few ideas for slimming down the competition: First, what kind of website are you building? What are the unique needs of this website? Is it a blog? Is it a drop-shipping site? Are you selling your own products or inventory? Each of these will have their own unique requirements for a website. Each hosting service offers different tools included in the package. Many even offer one free domain for a year. Second, what is your budget? Some hosting services are cheaper to start than others. If you go with a cheaper option you will probably have to sign up for a year or more and after the agreement period your cost will likely increase quite a bit. Make sure you study the plans they offer. Third, how much time do you want to spend building the website? With sites like Weebly , Wix or SquareSpace the hosting, website builder and tools are all built in to the service. With GoDaddy, BlueHost and...
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